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The Tasman Region occupies the top of the South Island of New Zealand, stretching from the Richmond Range and the Nelson Lakes in the east across to the Golden Bay coast in the west, with the Abel Tasman National Park running along its northern edge. It is one of the sunniest parts of the country, receiving more hours of sunshine per year than almost anywhere else in New Zealand, which has shaped both the landscape and the way people live there. The region takes its name from the Tasman Sea to the west and from Abel Tasman, the Dutch navigator who became the first European to sight New Zealand in 1642, though the area had long been home to Māori communities, particularly Ngāti Tūmatakōkiri and later Ngāti Rārua and Te Ātiawa. The land itself is varied — there are granite headlands and golden sand beaches along the national park coast, wide tidal estuaries in Golden Bay, fertile river valleys further inland, and the beginnings of serious alpine country towards the southern and eastern margins of the region. The main town is Richmond, which sits close to Nelson and functions largely as a service and residential centre for the surrounding area.
The economy of the Tasman Region relies heavily on primary industries, with horticulture playing a particularly significant role. Apples and pears have been grown in the Waimea Plains and Moutere Hills for well over a century, and the region remains one of New Zealand’s most important apple-producing areas. Grapes are also widely grown, and the Moutere Hills and coastal areas around Mārahau and Kaiteriteri have developed a recognisable wine identity, producing mostly Sauvignon Blanc, Chardonnay, and Pinot Noir. Forestry is another important industry, with large areas of plantation pine on the hill country. Fishing, aquaculture, and tourism add further layers to the local economy, and there is a noticeable presence of small creative and artisan businesses — pottery, glassblowing, textiles — which have been part of the regional character since the 1970s when many people from alternative lifestyle movements settled in the area and established workshops and small holdings that in some cases have continued to this day.
Tourism has become increasingly central to the Tasman Region over recent decades, driven mainly by the appeal of the Abel Tasman National Park, which is the smallest national park in New Zealand but one of the most visited. Walkers come in large numbers to complete the Abel Tasman Coast Track, a well-maintained multi-day trail that passes through coastal forest, above orange-tinged granite cliffs, and down to a series of sheltered coves and inlets where the water is clear and relatively calm. Sea kayaking is also popular along the same stretch of coast, and water taxis operate regularly between Marahau and the various beaches within the park. Golden Bay, at the far north-western end of the region and accessible by road only over the Takaka Hill, tends to attract visitors who are looking for something quieter and less structured. Farewell Spit, a long narrow sandspit at the very top of the South Island, is a significant habitat for migratory birds and draws birdwatchers from around the world. The region as a whole has a relaxed character, and while it has grown considerably in recent years and faces the same pressures around housing affordability and infrastructure that affect many desirable parts of New Zealand, it retains a scale and a pace that feels different from the larger urban centres.
