🏔️ Over the Crown Range — The High Road from Arrowtown to Wānaka, Central Otago
Leaving Arrowtown behind, we pointed the car west and south towards Wānaka, and instead of taking the sensible, flat, easy road that any reasonable person might choose, we took the Crown Range Road. This is the highest sealed road in New Zealand, which is either impressive or alarming depending on your relationship with altitude and hairpin bends. I was fine with it. Mostly.
🛣️ The Crown Range Road
The Crown Range Road — officially State Highway 89 if you want to be pedantic about it, which I generally do — climbs up into the Remarkables’ lesser-known cousins, a wide and rugged stretch of high country that sits between the Queenstown Lakes district and the Wānaka basin. The road has been in use in one form or another since the gold rush days of the 1860s, when prospectors and their horses made their way through these passes looking for fortune and finding, more often than not, very cold weather and disappointment.
The sealed version that exists today is a much more civilised affair, though it still demands a degree of respect. The road winds upward through tussock grassland and exposed schist rock, the kind of landscape that looks like it was designed by someone who wanted to make you feel very small indeed. Which, to be fair, it does rather effectively.
At various points along the way, there are viewpoints — proper pull-over-and-get-out spots — where you can stand and stare across the Wakatipu Basin and the Arrow River valley below, with mountain ranges stacking up behind each other into the distance like a series of increasingly dramatic stage sets. The views are, and I use this word carefully because I don’t want to sound like a travel brochure, enormous. The kind of enormous that makes you briefly consider taking up landscape painting before you remember that you can barely manage a shopping list, let alone a mountain range.
It was, in short, spectacular. Even by New Zealand standards, which is saying something, because New Zealand does spectacular the way other countries do mediocre.
🍺 Cardrona — A Pub at the End of the World
About halfway up the Crown Range, or possibly a bit beyond it — I was navigating by scenery rather than signposts, which is not a reliable system — the road passes through the tiny settlement of Cardrona. And I mean tiny. This is not a village that is going to trouble anyone’s top-ten list of New Zealand’s great urban centres. It sits quietly in its valley, apparently unbothered by the modern world, and its main contribution to civilisation is one of the most satisfying pubs I have ever clapped eyes on.
The Cardrona Hotel is the sort of building that makes architects and historians go slightly misty-eyed. It was built in 1863, right in the thick of the Otago gold rush, when this part of New Zealand was crawling with prospectors who had come from Australia, California, China, Ireland, and everywhere else you can think of, all hoping to strike it rich in the rivers and hillsides of Central Otago. The hotel served as a watering hole, a resting point, and presumably a place to sit down and have a quiet rethink about one’s life choices.
It is built of weathered timber and corrugated iron, with a wide veranda running along the front and a general air of having seen things. It looks, frankly, like a film set for a Western, except that it is entirely real and has been standing in that valley for over a hundred and sixty years. Men arrived here hopeful and left broke, or arrived broke and left marginally more drunk, which amounts to roughly the same thing.
The hotel had various periods of fortune and misfortune over the decades — it was closed and reopened several times during the twentieth century as Cardrona’s population fluctuated with the ups and downs of farming and tourism — but it has been restored and operates today as a proper functioning pub and hotel. The restoration work was done thoughtfully, which is not always the case with old buildings, and it manages to feel both authentic and welcoming at the same time, which is harder to achieve than it sounds.
We did not stop for a drink, which I shall probably regret for the rest of my life.
🩲 The Bra Fence — “Bradrona”
Just beyond Cardrona, and I want to be absolutely clear that nothing in my previous experience of travel had prepared me for this, there is a fence.
This is not, in itself, unusual. New Zealand has a great many fences. The country is, if anything, enthusiastic about fencing. But this particular fence, which runs alongside the road on a gentle hillside, is decorated from end to end with brassieres. Hundreds of them. Possibly thousands of them at any given time, in every colour, size, and condition imaginable.
It is called, with the kind of cheerful New Zealand pragmatism that I find rather endearing, the Bra Fence. It also goes by the nickname Bradrona, which is either brilliant or terrible and I cannot quite decide which. Possibly both simultaneously.
The story of how it started is the sort of thing that makes you reflect on the essential strangeness of human beings. In the late 1990s — the exact date is somewhat hazy, as these things tend to be, because no one knew at the time that they were witnessing the birth of a roadside institution — a small number of bras appeared on the fence. Nobody seems to know with absolute certainty who put them there first or why. These things happen. Someone does something odd, and then, because humanity is fundamentally odd, other people follow suit.
And follow suit they did. Over the weeks and months and years that followed, more bras appeared. Then many more. The fence became, somehow, a thing. People began making detours to add to it. It became a talking point, a landmark, a destination in its own right. Local authorities periodically removed the lot for hygiene reasons, and each time the bras reappeared within days, because that is apparently the kind of thing people feel strongly about.
Over time — and this is the part that redeems the whole enterprise slightly — the fence became associated with breast cancer awareness and fundraising. Various campaigns linked it to charities supporting research and patient care, and it became a place where people left bras in memory of relatives or friends, or simply as a gesture of solidarity. So what appears at first glance to be the aftermath of a very chaotic laundry day actually carries a degree of meaning and purpose that you would never guess from the road.
None of which quite prepares you for the experience of driving through empty, beautiful, genuinely majestic New Zealand countryside, with tussock grass and mountains on all sides, and then suddenly encountering a hillside that is entirely covered in undergarments. It is one of those moments where the brain takes a second or two to process what the eyes are reporting. You find yourself thinking: am I seeing what I think I’m seeing? And the answer is: yes. Yes, you are.
We pulled over. We looked. We took photographs. We got back in the car and drove on, because really there is nothing more to say or do at that point. You have seen the bra fence. The bra fence has been seen. Life continues.
💭 Reflections
The drive over the Crown Range Road turned out to be one of those journeys where the road itself is the point, not just a means of getting somewhere. The views were genuinely extraordinary, the kind you stop talking mid-sentence to look at.
Cardrona Hotel was a reminder that New Zealand has more history layered into its landscape than people sometimes give it credit for. The gold rush of the 1860s shaped this entire region — the towns, the roads, the demographics — and that old pub standing in its valley is a solid, weathered piece of evidence.
The bra fence defies easy summary. It is absurd. It is also oddly touching, once you know the context. It is very much the sort of thing that could only exist in New Zealand, where people seem comfortable letting the strange and the sincere coexist without making too much fuss about it.
We arrived in Wānaka in good time and in good spirits, which is about the best you can ask of any road trip.

Planning your visit to the Bra Fence, “Bradrona”
🧭 Overview
Bradrona — the affectionate local name for the Cardrona Bra Fence — is one of New Zealand’s most beloved and quirky roadside attractions. Situated in the Cardrona Valley area of Central Otago, south-west of Wānaka, the fence sits alongside Cardrona Valley Road and has grown from an anonymous act of mischief into a heartfelt community landmark. What began as four bras clipped to a rural fencepost has grown into a colourful tribute to community spirit and breast cancer awareness. Hundreds of bras of every size, colour, and design now adorn the fence, many bearing personal messages in memory of loved ones.
📍 Location
The address is 2125 Cardrona Valley Road (Crown Range Road), Cardrona 9381, Otago, New Zealand. The fence sits next to the Cardrona Distillery. Originally positioned closer to the main road, the fence was relocated just 100 metres from its original site to improve safety. It now sits on a private driveway with a small car park, making it easy to pull over without disrupting traffic.
🚗 Getting There
The Bra Fence is most easily reached by car, as it lies along one of the South Island’s most popular tourist routes. It is located along Cardrona Valley Road (Crown Range Road), one of the most scenic drives on New Zealand’s South Island, lying between Queenstown and Lake Wānaka.
It is approximately a 50-minute drive from Queenstown and about a 20-minute drive from Wānaka. The Crown Range Road is the highest main road in New Zealand and is renowned for its panoramic views, tight hairpin bends, and sweeping mountain scenery. It is well worth allowing extra time to stop at the viewpoints along the way.
If you are travelling without a car, the Wānaka region is serviced by privately owned bus companies connecting Wānaka to Queenstown. Ritchies and Intercity each operate services, with Ritchies buses departing daily from Athol Street in the Queenstown CBD, while Intercity runs three times per week from the CBD. Both services arrive at the Wānaka Lakefront. From Wānaka, a taxi or rideshare can take you out along Cardrona Valley Road to the fence. There is no dedicated public transport stop at Bradrona itself.
If you prefer cycling, rental bikes are available from local shops in Wānaka. The ride is approximately 30–35 minutes from the town centre to the Bra Fence. Enjoy the beautiful scenery along the way, and be cautious of traffic as you approach Cardrona.
🗺️ Getting Around
A small off-road parking area is available right by the fence. The visit itself is simple and self-guided — there are no queues, no tickets, and no formal structure. You park up, walk to the fence, browse the bras, and contribute if you wish.
The fence is located very close to the Cardrona Distillery, which is worth a look if you have time. The historic Cardrona Hotel, one of New Zealand’s oldest pubs, is just a short distance away and makes an excellent stop for refreshments before or after your visit. The surrounding Cardrona Valley is ideal for scenic walks and drives.
🎀 What to Do at the Fence
Visitors are warmly encouraged to add their own bra to the collection. Anyone can add to the fence when visiting. If you do not want to part with your bra at the time of your visit, you can post it to the fence’s caretakers at 2125 Cardrona Valley Road, RD1, Wānaka, 9381.
A pink sign and a collection box are in place to help raise funds for the New Zealand Breast Cancer Foundation. Visitors are encouraged to make a donation, however small. By June 2024, donations had climbed to NZ$180,000. Many people write personal messages on the bras they leave behind, turning the fence into a moving memorial as much as a tourist attraction.
⚠️ Things to Be Aware Of
Culture and sensitivity
The fence has also become a place for people to memorialise loved ones — bras belonging to deceased spouses, partners, and mothers are often placed here by those who wish to honour someone they have lost. This means that for many visitors, Bradrona is not simply a novelty stop but a place of genuine emotional significance. Be respectful of others who may be there in a more reflective mood, and be mindful that the atmosphere at the fence can be quietly moving rather than purely playful.
The fence has had a turbulent history. Although the attraction is now well established and celebrated, it was not universally welcomed in its early years, with some locals viewing it as an eyesore. While attitudes have shifted considerably, it is worth bearing in mind that opinions on it are not entirely uniform, and a degree of sensitivity remains appropriate.
Driving on New Zealand roads
New Zealand drives on the left-hand side of the road. The Crown Range Road, while stunning, is steep and winding with sharp hairpin bends — it demands full concentration. In winter, snow and ice are possible on the Crown Range, and carrying snow chains is strongly advisable. Rental car companies can advise on chain hire. Take your time, use designated pull-off points for photographs, and never stop on the road itself.
Private property
In November 2014, Cardrona tour guide Kelly Spaans and her partner Sean Colbourne took voluntary guardianship of the fence after it had been stripped by anonymous people on a number of occasions. They shifted the fence from beside Cardrona Valley Road to their private driveway. The fence now sits on private land. Visitors are welcome, but please treat the property with respect, stay within the designated area, and do not disturb any fencing, signage, or structures beyond the fence itself.
Leave no trace
The only thing visitors are encouraged to leave is a bra and, ideally, a donation. Do not remove bras from the fence, as some have been placed in memory of people who have passed away. Removing them would be deeply disrespectful.
No admission fee
Visiting the Cardrona Bra Fence is completely free. It is a roadside attraction open to everyone. However, donations to the New Zealand Breast Cancer Foundation via the on-site collection box are greatly appreciated and are the whole point of the fence’s modern existence.
🏔️ Nearby Attractions
The Cardrona Valley offers much more beyond the fence. The Cardrona Distillery is immediately adjacent and is well regarded for its single malt whisky and gin. The historic Cardrona Hotel, dating to 1863, is one of New Zealand’s most photographed buildings and serves food and drink throughout the day. For the more adventurous, the Cardrona Alpine Resort is a short drive away, offering skiing and snowboarding in winter and hiking in summer.